Do you like traffic to your site?
To achieve this, you should attract people by writing quality and unique content.
But that is not enough!
SEO is the process called Search Engine Optimization. To your website and inner pages to improve your site visibility. In search engines for a “set of keywords“.
Search Engine Optimization (SEO) is a crucial part of any successful digital marketing strategy.
SEO is the process of optimizing website content for the purpose of increasing its visibility in search engine results.
By creating SEO-friendly content, businesses can boost their website’s ranking and create more exposure for their products and services.
Traffic to a website depends on the visitors to your website. Valuable content on your site is king. It should related to your business.
SEO is to optimize title tag, search intent and digital marketing for better organic traffic.
SEO Basics
There are two types of SEO in general – off-site seo and on-site seo.
Search engines like Google understand the front-end of the article. You need to provide schema data for better presentation of results. To make seo important, you need to work in a few agencies and write some tests to know your knowledge.
Relevant keywords will make search engine algorithms understand your content. SEO success depends on ranking and optimization for the right ranking signals.
Search marketing is to produce more content and use PR methods to promote it. Search traffic will increase with time and effort.
SEO basics are easy to understand. Google and other search engines have given guidelines on how to rank for your pages.
SEO is a complex and ever-changing process, but it can be a great way to get your brand and message in front of the right audience.
SEO content should be tailored to your target audience, optimized for search engine crawlers, and designed to both inform and engage the reader.
With a well-crafted SEO content plan, businesses can build a strong online presence and drive more leads and sales.
If you are new to seo, don’t learn from the seo experts. But do a trial and error from what you learn.
Higher in search results gives you more boost to your organic traffic.
Search engine optimization or seo is all about content, links, user intent, semantic keywords, page user experience, loading times and schema.
[Image Source: pagetraffic.com]
My Definition of SEO
SEO is the art of link-earning, doing semantic keyword research.
- making schema mark up of your content.
- highlighting the right words.
- doing internal linking of pages.
- building trust among your audience.
- improving authority of the domain.
- promoting in the social media.
To improve the visibility of your web page or web site in search engine’s “natural” or “organic” or “earned results.
SEO stands for art and tech. The piece of content may be original and unique. But search engine’s organic traffic will not come.
Digital Marketing and basics of Search Engine Optimization
Search engine crawlers are programs.
Used by search engines to explore the web.
Create an index of all the web pages they can find.
They use algorithms to identify and retrieve relevant information from webpages.
Add it to the search engine’s index.
Basic search engine optimization (SEO) involves optimizing website content so that it is easily indexed by these crawlers.
This includes making sure titles and descriptions accurately reflect the content.
- Using keywords in anchor text links.
- Creating a sitemap
- submitting pages to be indexed.
SEO also involves optimizing off-page factors such as backlinks from other websites, which help increase a site’s authority on a search engine’s ranking algorithm.
Following these practices will help ensure that your website can be found more easily by potential customers when they’re searching for your product or service.
On-page SEO and Off-page SEO factors
The product or service has to be on the front page of the largest “advertiser” called search engine.
Learn seo through course, articles, tutorials, ebooks and friends. Traffic to your website is based on click through rate (CTR) and impressions.
If the marketing strategies fail for pay-per-click (PPC) advertising, then you need to wait for SEO results.
Black hat seo works for sometimes. But in the long run it will fail. Great content will always win. Part of seo is to optimize your content using keywords.
Higher in the search will get you more business and calls. Various seo practices include high-quality content and target keyword.
SEO is based on quality content. Then off-page seo and on-page seo factors come into view.
Technical seo involves building content on a regular basis. Add more content with proper keyword research. Then build links.
Ranking factor can only be known to Google, as it changes the algorithms from time to time.
Searcher searches for a query. Google will show the best result based on its algorithmic understanding.
SEO Marketing and Organic Search
Keyword research gives the value of semantic keywords.
Optimize your website for user experience and get more links. Organic search results are not only based on content.
But many factors like search query intent, answer to the keyword, information provides, transactional value, ad budget and many others.
Why technical SEO Important?
There were approximately 6 billion search queries per day. Google owns 97% of the search industry in India.
In Google, we get more information, more transparency, and the search results are more visual.
The queries also have become self-referential. They are longer and descriptive.
SEO work is an on-going process.
Once you rank in search engines on #5 or #6 page, you need to optimize the content and user intent to . SEO strategies vary niche to niche.
search engine results pages are filled with spam sometimes. But overtime, they are corrected.
Seo focuses on optimization of the query. relevant content always takes precedence along with domain authority.
Search engines work based on the user value. What works yesterday can be spam today. Paid search is easy to rank.
But it also needs good seo factors. search engine marketing needs budget and expert to run campaigns.
Types of content also should vary to make Google understand different topics.
They have become more time-sensitive. They are also crowd-conscious.
How search engines work
According to SearchEngineLand, it gives the meaning of SEO in the form of a periodic table.
It is divided into on-page factors and off-page factors.
It also mentions the key-success factors to make your SEO campaign a winner.
On that table, it’s also mentioned, the more important factors that contribute to higher ranking in search results.
It also tells which factors are not to be “violated” and can cause “harm” to your campaign.
Content Marketing is also key to SEO in 2015.
This periodic table is very useful. If you want to understand the meaning of SEO.
You will understand what are the factors that can give you good results for your SEO campaign.
If you apply these parameters in your content strategy, you will be a successful SEO consultant.
Search Intent and Best practice
We all know that in 1998, Google started its PAGE RANK (PR) algorithm, where if site A has a page with 3 links to SITE B, C and D.
Then the rank juice (which is generally given a number of 10) is divided among all the 3 sites.
Now if SITE D, gets more and more links, from different sites having more PR, it would land higher in search engines.
With 2022, this changed and the relevancy of the links also became important.
SEO strategies
So for example, if you have link from 1 high influential source, than links from 100 low influential sources, the former would .
In earlier days, you could pay some spam sites that are not ranking well in Google and include links with anchor text on those site pages, for better ranking.
For example, if we take a sample query like “windows 8.1 start menu” and check it in Google.com for non-personalized search results, the first link will be –
If you check the number of backlinks for this page, there are about 58 backlinks, 14 referring domains, 13 referring IPs, 55 follow links, 3 nofollow links, 57 text links and 1 image link.
Though this is a good number, the quality of the links also matters.
Here, the relevancy (measured in terms of Page Score) of the source links is not that great, but it’s OK.
Keyword Research and Ranking
This shows the complexity and importance of link building.
In 2022 and coming future you need to “earn links” instead of building them.
Though a recent survey states, that link building still has its effect. But if you want to concentrate on the future.
“link earning” is the mantra. You need to build relationships.
Social media can be helpful in this regard. Comments can build you relationships. A Friendly Email can build you relationship.
Advertising is also a relationship.
SEO best practices include social media marketing and including keywords in your content.
Organic search traffic is the easiest way of getting revenue and boosting productivity.
So the goal isn’t links in 2023.
The goal is to grow these relationships to such an extent that the quantity of interactions become so high. Relationship becomes real.
Optimize Search Result
In 1998, if you just stuff your content with a keyword. You are good to go on the “higher altitude” search engine plane. This changed in 2020. Where more related keywords if included, then you can .
But from 2020+ onwards, you need to have semantically connected keywords in your SEO campaign.
This means topic matrix and web having a similar meaning are to be included in the content. Google has upgraded their understanding, so we also should upgrade our content.
For example if we take the same sample as above and analyze the first result, we can understand the importance of semantics. On that page there are different words which are semantically related to the . For example
- classic start menu
- windows 8.1 taskbar
- metro/modern apps
- file explorer
- toolbars
- notification area
- desktop programs
- submenus
In addition to that the terms “secret Start Menu” and “Windows 8.1” are present in the title.
Best SEO Practices
Instead of blindly counting the number of times a keyword is present in the content, Google started understanding the “user intent” in keyword
The questions in Google’s search box are now classified as – navigational (e.g facebook, yahoo, apple etc) , informational (e.g how to do keyword research, how to write an epic story, what is the length of the football field, which is the highest peak in the world etc), transactional (eg. where to buy football shoes, where to buy Persian lime, where to sell umbrellas, the cheap and best bread in New Jersey etc).
- Navigational – When people want to be directed to another website
- Informational – When people want to learn something
- Transactional – When people want to buy or sell something
Schema Markup
Just see the non-personalized search results, for the “nearby cheap and best restaurants with fish food in san Francisco”.
The first thing you will notice is that, there are no advertisements. The first result is an authority website – tripadvisor.com.
The page title stands like this “Best Seafood Restaurants in San Francisco…”. We didn’t mention anything about “seafood” in our but the result contains it. The next result is “Best inexpensive restaurants San Francisco, CA…”.
Here also it’s a branded site – yelp.com. We just said “cheap and best”, but the answer contains results with the word “inexpensive” which is semantically related again.
Also on the right side, we see that there is a visual element, which gives information about another fish restaurant – “The Codmother Fish and Chips”.
Organic traffic
You can also see photos and street view about this restaurant. You can also find directions, with number of Google reviews, address, phone number, hours of open and closed, menu etc.
This is all because of the “new Schema markup” introduced by Google, so that publishers can tell the specifics of their content and users can find relevant information more easily.
We also see a few reviews listed and other restaurants people search for. This is also part of the schema markup style, as and when Google thinks it is fit to include in its Knowledge graph.
For example, when we Google “The Codmother Fish and Chips” the first result is a yelp page related to the above restaurant. The contents contains a map, review ratings, photos, user reviews, business hours, business info etc. All these are marked up using the new Schema.org metadata.
Social Media Promotion
For the “seafood in SanFrancisco” the first organic result is of the domain tripadvisor.com. So when you enter this domain name in “BuzzSumo” (a social analytics tool) you can find that there are lot of pages on this site which have lot of shares.
For example an article from this site has 34.6K facebook shares. Though this looks little spammy as other network shares like Twitter, Google+, Pinterest are not to be seen.
Also there are 1025 pages that are having shares from different networks. If we take it’s competitor “yelp.com” it has 4304 pages that are having shares. The top most shared page is having 50.8k shares.
So this example, proves that, how social media influence is helpful in ranking your website. This gives a brand value to your website. And after the 2013 Panda algorithm update, Google made more emphasis on brands instead of small-time bloggers and SMBs.
Domain Authority
Moz is an SEO company which offers products and other services relevant to search engine ranking. This company has developed two important metrics – Page Authority and Domain Authority to analyze web pages from SEO point of view.
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.
Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank.
Since these two signals are again dependent on many parameters, improving these scores will also improve the “chances” of your page ranking higher in Google.
For example, for the transactional query, “where to buy laptops in india“, you can see the scores for the first 3 results and last 3 results on the first page.
Paid Search and High Quality Content
The last 3 pages have PA scores of 52, 32, 34 respectively, while the first 3 pages have scores of 70, 46, 61. Similarly the DA scores for the first 3 pages are – 82, 58, 84 respectively, while the last 3 pages have – 70, 49, 25.
Content Presentation
This is also an important factor of SEO. You should make a conscious effort to include images, videos, infographics, ratings, reviews, maps and other meta data in your content, so that the user experience is great in the eyes of Google. This will in-turn create a better platform higher search engine rankings.
Internal Linking
This also matters most from the good-olden days. Even if Google says that it doesn’t give much relevance to PR, it does have some impact in certain queries. So if your domain home page has high PR value, let it pass to the inner pages. Also interlinking inner pages has a positive effect on your Google campaign.
SEO best Practices
SEO is an art which will never die, even after 2015. But for people who think it’s an exact science, it’s dead. The meaning and definition may change from time to time, depending on the changing algorithms and updates required to keep out spammy results from the answers to your .
You just have to adopt to Google’s way of thinking user intent and, how people will perceive search engine results.
Even in this age, there are black-hat ( “spam methods of ranking well in Google”) techniques which may rank you for some time.
But if you are looking for long term rankings in search engine, you better follow the white hat (“natural way of building your rank”) guidelines mentioned by Google. From time-to-time you may get disappointed, if you don’t rank well, even if you have written the best quality article.
Learn SEO through Practice
Though you should avoid artificially inflating these signals and are supposed to come naturally, according to white-hat SEO definition.
But your competitors will not sit idle and use all sort of weaponry, to rank higher in Google. So it’s better to follow some grey-hat techniques (mix of white-hat and black-hat) to improve your position in Google. But these are to be adopted over a time-scale and should not construed as a magic weapon invented in one day.
Finally, SEO is not an exact science which cannot guarantee you permanent, immediate and stable results to all people. Since 2015 is more prone towards personalized search, you will get to see more search results based on your behavior, demographics and previous searches.
SEO stands for Organic Traffic
You just have to understand the philosophy underlying this “creative” art.
It’s like “Medicine” where every new medicine, new doctor, new patient are different. One medicine may cure a particular patient, but it doesn’t work out on the other.
Similarly, the same doctor can cure a patient with the same medicine, but he cannot with a different patient. But another can cure with the same medicine. There are lot of intriguing signals in Google’s algorithm.
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