About The Author : Palla Sridhar

Welcome to my SEO Blog for Beginners and Advanced Learners!

If you know me from my other blogs, you can skip this page.  Otherwise, read ahead!

In this page, you are going to know details about myself  – owner of seotipsit.com.

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My Little Journey

I started blogging in 2008 and created several websites under the authorship of Palla Sridhar.

I completed post-graduation from IIT Kanpur  in India.

In the initial days I had to struggle hard to know the hidden secrets of SEO.

The initial 4 years was trial and error. Something worked and my assumptions were based on that.

Ah! Then Google would come up with an update.  Boom! Suddenly my traffic would loose around 40 to 50%. 

Then I learned the importance of SEO and Natural Link Building benefits.

If you posted unique, original, authentic content and received good organic traffic, then your content writing levels are at expert level. You are doing the right things what Google understands better.

On the other side, if you do the right things, but not getting the desired results, you are missing some bricks (or tricks). Then you need SEO.

What is SEO

It is a mix of technology and creative ideas. You do not need to be an expert at coding or skills like Artificial Intelligence. But if you know them, you would save time and resources.

My Story …

I belong to a vibrant city in India, called Visakhapatnam. I am happily married to Venuka and have twin daughters. Both are 5 years old and going to school.

I started my journey as an Assistant Systems Engineer in Tata Consultancy Services (TCS), the top-most software giant of our country. I served the organization for 2 years, before I was diagnosed with Thyroid and Diabetes.

My Favorite Articles on this Site

to be updated!

My Hawkish side …

In 2001, I had to leave my job due to several health complications. I attended several job interviews for the next 3 years. But I was not successful in any of them. It included visiting Bangalore, Hyderabad and taking telephonic interviews. Then I worked in a software company near to my home in Vizag, as a night-shift software developer, but could not continue for long.

Next 5 years, I had to fight several mental and physical ailments due to which I could not concentrate on anything.

My Dovish side …

In 2008, I shifted gears towards teaching. I became a Professor of Civil Engineering in different engineering colleges. This continued for the next 10 years.

Then in the same year, I started googling for online earning opportunities. It was an uphill task, as I did not know anybody at that time, but had to research on my own. I found Google Adsense as one of the money making friend as a blogging beginner.

I started to blog on Blogger initially.

In 2008, I was accepted into Google Adsense very easily. I clicked on my own links and my account got suspended. Then I realized, I had to go the normal path.

I started a Technology and Microsoft blog in 2010.

Though SEO process was different at that time and easy to rank, I did not know the tips for beginners and bloggers. I had to find my own way using greyish techniques.

Luckily in 2016, my health niche blog fetched me $10800.

Along with it another blog was sold for $800, which did not generate much revenue.

In 2024 …

There are currently 25 websites registered under my account. I research the Internet for  SEO trends, Google Adsense, On-page and Off-page optimization, LSI and High CPC Keywords, SEO Tools like SEMRush, Ahrefs etc, Google Algorithms like RankBrain, Hummingbird etc, User Intent and Topical Research.

I write posts on  how to increase traffic and make money online strategies for Beginners and Bloggers. Though some posts are written with SEO point of view to get more organic traffic, some of them are simple case-studies. These are posts written with user intent and focus on content.

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