Mobile advertising is on the rise. US Mobile search ad spending is going to increase by 8% in 2017, compared to this year. Does this mean the end of Ad revenue for publishers targeting desktop users? You can increase Adsense revenue, if you come out of this misconception! In another interesting survey by Nielsen, desktop campaigns targeted at the age group of 18-49 have dominated by 6% compared to mobile campaigns in 2016.
Image Source : eMarketer.com (2012)
For bloggers entering 2017, Adsense is still part of their revenue model which helps in sharing their hosting costs. But should they target, mobile visitors or desktop audience, to get better result in their Adsense revenue. They could also bid for Adwords ad based on platform. But if they are planning to just increase their mobile traffic, they should take a note of the following facts.
When looking to reach broader audiences, desktop continues to hold a slight advantage over mobile in campaign performance. In campaigns geared toward people aged 18-49—often thought of as a ’key’ buying demographic—mobile campaigns saw a lower on-target percentage compared with desktop campaigns, 64% versus 70%, respectively.
Source : http://www.nielsen.com/us/en/insights/news/2016/tapping-the-full-potential-of-mobile-advertising-with-the-person.html
Desktop traffic is more important in 2017, just as in the past couple of years. Though there is a decline in the number of desktop users, over year-and-year, the number of advertisers bidding for this platform is still a good number. You can increase your earning potential, by just improving your on-site and off-site SEO targeting desktop traffic.
In Adsense revenue, you have to understand that CPC and Impression RPM plays a major role in getting good revenue.
Though my current study is only a reflection of two sites, it should be noted that one site is getting a major share of mobile traffic. So in-spite of that, you can see which platform dominates in the following details, for Adsense revenue for the last 1 year.
Comparison of Desktop and Mobile Revenue for Nov 2016
Though this month is not yet complete, you can still see the stats till to-date, below.
The difference of page views between high-end mobile devices and desktop is around 94%. But the revenue difference between the two is a whopping 195%. As expected, the mobile traffic is high, but the desktop Adsense revenue is still on a higher side.
This contradicts the theory that, if the traffic is high, you will get better Adsense revenues. But this is not the case. Even the Impression RPM of desktop is 4 times that of mobile traffic. Also, the number of clicks in desktop platform is less compared to mobile traffic.
Overall, the desktop Adsense revenue dominates even with less traffic and less clicks.
Comparison of Desktop and Mobile Revenue for Oct 2016
In this month also, the mobile traffic is double that of desktop traffic. The number of impressions also are 100% more than that of desktop. The number of ad clicks are double that of mobile traffic. But the page RPM of desktop traffic is 400% that of mobile traffic.
Finally, the ad revenue of desktop is double that of mobile revenue.
From the above, you can also calculate what is the difference between mobile cpc vs desktop cpc for the last 4 months. This shows that with even less desktop traffic, you can still make money with Google Adsense.
From the above facts, it is very clear that desktop traffic is still the high generating platform in terms of Adsense revenue. May be this is limited to only 2 sites. But if we can see the stats of several accounts, we can come to a general conclusion.
So I request the readers who visit this post, to comment their desktop and mobile ad revenue for the last 1 year. If we have like 20 to 25 readers with their revenue details, we could easily find which platform is the best. This is useful to small-time bloggers and beginners, who are in the middle thinking which platform to concentrate.
Sadhan Pal says
Thanks for this awesome writing. I have a question. Please make me grateful giving proper advice to overcome this. I usually work on my blog at least 10 hours per day but why I can’t get proper traffic? I’ve performed a lot of ways of SEO like Blog commenting, Web 2.0 link building, Directory submission, Guestbook posting etc. But yet I’ve seen a positive result. Of course, I’ve used “White hat SEO” method while performing SEO. Although, I’m ignoring by Google. Why? Will I need to make long my working period than before?
I am eagerly waiting for your kind reply.
Palla Sridhar says
@Sadhan Pal: I think you are on .blogspot.com domain. Also what is the age of your blog? If that’s true, immediately buy a custom domain, which costs only $10 per year. Then see the change for 2 weeks. If there is increase in traffic, continue writing quality, unique and SEO optimized articles. Generally give 6 months to 1 year, for these articles to get good ranking. If there is no change, then shift to WordPress platform. Buy a good SEO optimized theme like that from “MyThemeShop” and see the change. Also try to reduce the page loading time.
I think 10 hrs per day too much. Don’t hard-shit yourself. Take time and analyze each SEO step you do. Keyword research is the key. Also “white-hat” link building. Make comments on good blogs like 2 to 5 each day. Be patient and you will get rewards. But if you want quicker success, you need to approach an SEO agency. Better believe in UK, US agencies, as they have more credibility for their money.
Best of Luck,
Sadhan Pal says
Thank you so much for your kind and analyzed reply, sir @Sridhar. Actually, what you’ve said, I’ve done most of the tasks like custom domain, WordPress hosting etc. But the theme is free and all the contents are written by me. Of course, contents are unique cause I published all the contents after checking plagiarism. I’ve created numerous backlinks in different sites like blogs, directories, guest books etc.
CPC is related to ‘Cost per Click’ in average. Bring your best AdSense CPC even you down! i am going to explain a brief details how to increase your AdSense cpc. To increase cpc have to follow some rules. Have a good number article & everything is unique, No duplicate, Meta description like keyword, description tag and relevant title tag already added. Article has popular keyword and it has at least 3% keyword density. Google page speed over 80% for desktop and 60% for mobile. No error in to the site. NAP (Name, Address and Phone) should be include. Website/blog content was written with latest high paying keywords. Have to created and submitted a XML sitemap in to Google webmaster tools. Also, you have think about the potential advertisers and competition of the topic you write. Include some entertain related image or video. Some people do not like image, Rich media ads in their blog posts, because they expect AdSense ads to show like a link (text link). In my experience, image and multi media ads works well in all the places. If you have Text only ads, make them to image and text.
Thanks a lot